Become part of a once-in-a-century celebration in the heart of Little Italy. Centennial Entertainment Sponsors gain high-impact visibility while aligning with one of New York City’s most enduring cultural traditions. It’s a chance to connect directly with a massive, diverse audience while demonstrating meaningful support for Italian-American heritage and community.

• 1M+ attendees over 11 days

• Major exposure in Lower Manhattan

• TV, press, influencer & social visibility

• Prominent on-site brand presence

• Access to engaged festival audiences

• Reach locals, tourists & multiple generations

• Align with 100 years of NYC tradition

• Support cultural preservation & community goodwill